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The pace, diversity and change of business has spurred a revolution in corporate naming. A record number of businesses have changed their name during the past few years—some more than once!

Many companies see their name as describing something they actually do or who they are. However, as companies are merging, being acquired and spinning off portions of their companies, traditional names are falling away.

Choosing a new company name or branding strategy is a science. An intentional process is essential for success. Strategic Niche has a proven process. We develop name strategies that give the company flexibility to diversify with new lines of business, products or services.

A name alone cannot do all the heavy lifting related to the brand reputation or image of a company. The name, corporate identity, image, strategic messages and media relations combine to create a powerful and integrated branding strategy.

Click here to see some of the most perfect names we have created.


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