Media Relations
Corporate Positioning
Strategic Messaging
Industry Expertise


Susan Nielsen, M.S., APR
Strategic Niche, LLC


Welcome to the Strategic Niche Web site.

Each day brings new opportunities to work with clients to improve their unique market position, visibility, brand position and credibility in the marketplace. Basically, find their niche and leverage it for attention. Since the firm was launched in 1999, we’ve worked with many great clients. It's been a lot of fun and we've been able to learn so much about a variety of industries in the process.

Susan Nielsen is a seasoned corporate reputation management coach, branding strategist and naming architect. It’s good business to challenge the thinking of clients. Collaboration, communication and innovation are the keys to superior strategies. We learn as much as our
clients in the process and it’s a lot more fun.

Strategic Niche is a Spokane-based consultancy working in specific niche areas. A focus on critical event response for executives, vulnerability audits for national and regional public and private businesses, investor communications, employee engagement, reputation management, and corporate communications are areas of demonstrated success.

Branding | Media Relations | Corporate Positioning | Strategic Messaging | Naming | Industry Expertise | Collaboration | Clients  | More Information